Unveiling the Social Media Buzz: Thailand Exhibition Building Takes Center Stage at World Expo 2020 Dubai

World Expo 2020 Dubai is a world-class exhibition held every 5 years under the supervision of the Bureau of International Expositions (BIE), which aligns with Thailand’s mission as a country. As a consistent participant in past events, the 2021 World Expo took place in Dubai, United Arab Emirates, marking the first global exhibition in the Middle East. The event was centered around the main concept of “CONNECTING MINDS, CREATING THE FUTURE” or “Connecting Ideas, Creating the Future,” with the aim of serving as a beacon inspiring global collaboration for world development. This concept symbolizes a call for collective effort to pave the way for future generations, fostering intersectoral and intergeographical relationships. The exhibition strives to address the ever-evolving needs of a rapidly changing world while promoting the showcasing of innovative ideas.

Thailand Pavilion at World Expo 2020 Dubai across multiple social media platforms. These platforms include Twitter, YouTube, Google Map Reviews, Facebook, and Instagram. This significant online presence is consistently highlighted, as evidenced by the Expo 2020 Virtual Guide YouTube channel’s data by depa (https://www.youtube.com/c/Expo2020VirtualGuide) Throughout the entirety of December (data gathered from December 1, 2021, to December 25, 2021), there were over 156,000 viewers, with an average viewing duration of approximately 3 minutes. The clip that garnered the highest number of views was Thai Rhythm at Sunset: Expo Dubai’s Most Attractive Show! (https://www.youtube.com/watch?v=YMLnEOjK2FQ) that shown in Figure 1

Regarding the Twitter channel, it boasts over 50 tweets related to work, primarily centered around the National Day event on December 5th and personal accounts of visiting the Thailand Pavilion. Notably, the majority of these tweets were posted during the afternoon, aligning with Thai time (equivalent to the evening in UAE time), as illustrated in Figure 2.

When considering Google Map Reviews, specifically in the context of all country pavilions at World Expo 2020, the Thailand Pavilion stands out with an impressive review score of 4.7. This score surpasses the overall average of 4.4, securing the pavilion’s 4th rank among the total 58 country pavilions, each with over 100 reviews.

Within the selection of exhibition themes – mobility, sustainability, or opportunity – each country had the responsibility of choosing one. Notably, the Thailand Pavilion, which aligned with the mobility theme, proudly claims the top position in terms of review scores. This achievement places it ahead of pavilions like Australia and Russia, both showcasing exhibits within the same mobility theme, as highlighted in Figure 3.

Concluding in December 2021, both the Facebook and Instagram channels showcased remarkable engagement. The Expo 2020 Dubai Thailand’s Facebook channel garnered nearly 380,000 interactions. Meanwhile, Thailand’s Instagram channel (@expo2020dubaithailand) achieved a reach of 13,000. Predominantly, this engagement was driven by women aged 25 to 34, residing in Afghanistan and the United Arab Emirates.

“In December 2021, the most engaging post on the Expo 2020 Dubai Thailand Facebook page was ‘Happiness comes from all of our lovely guests.’ It received the highest number of likes and reactions, as represented in Figure 5.”

On Instagram (@expo2020dubaithailand), the standout post of December 2021 was ‘Happiness comes from all of our lovely guests’ (https://www.instagram.com/p/CXIghC6PL-3/). Additionally, Figure 6 highlights the top 5 posts with the most likes and reactions on Instagram.

The Digital Economy Promotion Agency (depa) has conducted a sentiment analysis of individuals from both Thailand and abroad, looking at the bigger picture across different platforms and channels. The analysis revealed that in 2021, there were over 50,000 messages referencing and relating to World Expo 2020 Dubai, with the majority of them expressing positivity towards the event. They commended its excellence, attractiveness, excitement, and dramatic.

The dashboard presents an analysis of opinions found in messages about the Thailand Pavilion at World Expo 2020 Dubai on social media.
https://bit.ly/31JTuaN

 

The dashboard presents the feedback about the Thailand Pavilion at World Expo 2020 Dubai on social media. https://bit.ly/3DTezMK

People started discussing exhibitions and the Thailand Pavilion early in the year, with interest peaking during October 2021 when the event took place. This interest has remained steady. From October to now (December 2021), most discussions occurred on weekends (Friday to Sunday), particularly between 4 PM and 8 PM (Dubai time). This timeframe aligns with the show schedule, including five rounds at 4:00 PM, 5:00 PM, 6:30 PM, 8:00 PM, and 9:00 PM. During these hours, there’s substantial conversation about the beauty of the Thai Pavilion(Sala Thai), Thai cultural performances, and the appreciation for Thai culture, among other event activities.

You can view the dashboard displaying the latest information athttps://www.citydata.in.th/news/expo-2020-dubai-thailand/

For people who interested in accessing the data, Depa has made the dataset available for connection or download at  https://catalog.citydata.in.th/dataset/social-data-world-expo-2020-dubai-thailand-pavillion

#expo2020dubaithailand #expo2020dubai #depa #thailandpavilion

#thailand#worldexpo #expo2020 #dubai #sentimentanalysis

#sociallistening #twitter #youtube #Expo2020VirtualGuide